This Is Patagonia

Here is the summary of the Patagonia case
Patagonia is an outdoor wear company. It focuses on producing the outdoor activities stuffs such as clothes and facilities for people who love and crazy for outdoor activities.
Patagonia uses some social media tools such as Facebook, Twitter, and YouTube. Despite Patagonia attracts not too much people, the people who follow Patagonia or comment on Patagonia's site are loyalty Patagonia consumers. They are keep close relationship to Patagonia and love its products.
Patagonia receives thousands of "Like" on its Facebook page. It shows that Patagonia does have a good reputation and very famous in the world. For Patagonia, it can analyze its target customers and what they love most. It can help Patagonia improve its products and service and then receive more consumers and loyalty consumers.
Among all social medias,Patagonia uses YouTube best. The videos on YouTube are especially for those who really enjoy travelling, hanging out, and adventures. They can easily find what they need in these videos. Suitable for target audience means that even though Patagonia will not have too much followers or subscribers, it can spread itself quite widely. However, Facebook does not help Patagonia too much. Patagonia's homepage of Facebook is lack of new or unique value for the brand or online conversations. The information is not social or interactive. So it receives quite little useful attention from Facebook. 
Patagonia states that they spend 10% of their yearly income in protecting environment. It stands for green company which cares about what people have done to the earth and it really takes actions to make up the destroy we have made. So the mission of Patagonia is not only provide what its customers really need, but also serve consumers and all people a natural and clean world.